5 Reasons To Try Clean and Natural Cosmetics
Clean beauty has come a long way in terms of performance in recent years, especially makeup products. Here are five reasons why you should make the swap!
1. Clean makeup contains healthier ingredients
The most obvious reason to try clean makeup is that it contains ingredients that are healthier and less toxic than conventional makeup products. There is evidence that makeup can be absorbed through the skin, whilst the exact amounts are debated, it is clear and irrefutable that a percentage is always absorbed. Studies of lipstick have shown that some conventional brands are contaminated with toxic ingredients such as lead – ingredients you don’t want in a product that you are inevitably going to swallow small amounts of when using. With makeup you are wearing daily and having constant exposure to, it makes sense from a health perspective to try a clean makeup alternative.
2. Improved performance due to the absence of filler ingredients
A big criticism of clean and natural beauty products is that they don’t perform as well as their conventional beauty counterparts. With so much research and development in clean beauty technology, this simply isn’t true! Clean beauty brands harness the power of pure, natural ingredients to achieve results, the absence of filler ingredients helping to optimise performance.
A great example of this is Alima Pure’s bestselling and award-winning Satin Matte Foundation. It only contains four pure, pharmaceutical grade, micronised mineral ingredients - the high coverage, satin finish speaks for itself.
3. Clean makeup often doubles as skincare
Due to a focus on ingredient quality, many clean makeup products are packed with antioxidants and skin-loving nutrients. Instead of following an expensive skincare routine with the application of comedogenic and skin un-friendly products, why not get more bang for your buck and follow it with makeup that doubles as skincare? For example, the Gressa Minimalist Corrective Serum Foundation leaves a fluid-to-velvet weightless finish with buildable coverage, whilst also containing Cold Pressed Broccoli Seed Oil and the Gressa Healing Complex ™, a proprietary blend of botanical extracts that provides balance, clarity and radiance. Gone are the days of coming home after a long day or night with your pores feeling blocked from heavy makeup! Instead, your skin can remain nourished all day long whilst also achieving the makeup look you want – truly the best of both worlds.
4. Clean beauty brands often have a strong social conscious
Have you ever looked into the supply chains of your conventional beauty products? As an example, a key ingredient in eyeshadows and foundations is Mica, it is estimated that 60% of the beauty industry's mica is sourced from India where child mining and worker exploitation is the norm. Clean beauty brands (and especially those that we choose to stock here at Maruko Beauty) focus on ethical supply chains and are certified with fair trade associations.
5. Clean beauty brands care more about the environment
Remember when well-known beauty brands thought it was ok to use plastic microbeads in their products? Correction, apparently this is STILL happening! These plastic microbeads post a huge threat to wildlife, with plastic accumulating in fish, which are then consumed by us humans. This is just one example of the environmental impact of the beauty industry. The advantage of clean beauty brands is that they are generally small and independently-run and aren't willing to make profits at the expense of the environment. They have a continued focus and emphasis on sustainability and reducing their carbon footprint and environmental impact.
Alima Pure is B Corp Certified and completely carbon neutral (and have been for the last 10 years!). Other brands also choose to focus on small-batch production to reduce waste and environmental impact whilst avoiding the beauty industry trap of mass-producing and changing products several times each season. Manasi 7 (pictured below) value slow, sustainable production, utilising organic, wildcrafted and sustainably sourced ingredients, and utilise packaging that is recycled or from sustainably managed forests. Mother SPF tubes are made from post-consumer plastics that are 100% recyclable.
Whilst we acknowledge there are improvements to be made in this space, any brands that are working towards better solutions, and putting sustainability before profits deserve our attention.
Pictured: Manasi 7 All Over Shine in Cristallo - Natural face, lip and eye balm