Alima Pure

Satin Matte Foundation

$20.00 $45.00

Cool 1
Cool 3
Cool 5
Cool 7
Neutral 1
Neutral 2
Neutral 3
Neutral 3.5
Neutral 4
Neutral 6
Neutral 8
Beige 2
Beige 4
Beige 6
Beige 8
Warm 1
Warm 3
Warm 5
Warm 8
Olive 1
Olive 1.5
Olive 3
Olive 6
- +

Alima Pure's best-selling Satin Matte Foundation evens the complexion and provides blendable, buildable coverage. This one of a kind, award-winning formula provides weightless, breathable coverage that builds evenly in sheer layers and gives a natural matte finish that looks like actual skin! A vast array of shade options means there is a foundation match for everyone and it only contains four pure, pharmaceutical grade, micronised mineral ingredients which means it is suitable for even the most sensitive skin. 

Apply in sheer layers using a powder brush, pairs especially well with Alima Pure Foundation Brush or Kabuki Brush. Blend outward from the nose with light circular motions. Add layers to build the desired level of coverage

For extra coverage, it can also be used to spot treat as a concealer. It may also be used with a serum or oil to make a tinted moisturiser.  

An undertone is the hint of base colour to your skin that doesn't change. The depth of your skin and the surface colouring might change due to things like sun exposure, rosacea, or a few glasses of wine, for example, but your undertone stays the same. The best place to notice your undertone is on the side of your face below your ears

Cool - The Cool range has the broadest range of depth with foundation shades for the fairest skin tones and deepest skin tones. The Cool shades match well with slightly pink undertones. If your veins have a blue or purple hue you are likely a Cool undertone.

Neutral - The Neutral shades suit those with cool peach undertones. The Neutral range is slightly more yellow than Cool shades, but still falls on the cooler end of the spectrum when compared to Beige or Warm. If your veins are both blue/purple and green you are Neutral.

Beige - Beige range works with most neutral peach undertones. It’s slightly warmer than the Neutral range, but not quite as golden-toned as the Warm range. If Olive shades are close, but not quite right, you will find a match with Beige.

Warm - The Warm shades of Satin Matte Foundation flatter those with subtle yellow undertones. If you find that foundation shades sometimes appear pink on your skin, the Warm range will be the match for you. If you have green veins you are a warm undertone.

Olive - If you try Neutral shades or Beige shades and find that they aren't quite right, Olive may be the match for you. The Olive line usually suits those with neutral brown undertones. Please note that Olive shades run deeper than other undertones.

Still unsure? Learn more about undertones here.

One - You are the fairest of them all. You easily burn in the sun. You likely wear the lightest shade in other brands, or often find shades appear too dark. Fear not, you will easily find a match with this set. 

Two - Your skin is fair to light. You may burn with initial sun exposure. You are likely the lightest or second lightest shade in other lines. 

Three - You have light skin. You can build a tan with regular exposure, but may initially burn. Perhaps you wear the second or third shade in most other lines. 

Four - You have light-medium skin, rarely burn, and tan well. If you often fall in between light and medium shades depending on the season, you’ll find a match in here. 

Five - You have a true medium skin tone. You tan easily and never burn. 

Six - Your skin is medium to deep. While your skin may deepen with sun exposure, you don't burn. 

Seven - Your skin tone is deep. You are likely the deepest or next-to-deepest shade in other foundation lines. 

Eight - You may have had trouble finding a deep enough shade in the past. This shade number has a selection of deeply pigmented shades to match your rich skin tone.

Mica (CI 77019), Titanium Dioxide (CI 77891), Zinc Oxide (CI 77947), Iron Oxides (CI 77491, CI 77492, CI 77499).


Vegan Makeup Formula.



Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.